Service
Training, Behavior Design User Experience Consulting
Results after
OralCare + Mobile App
Timeline
4 months
Innovation Culture
Behavior Change
Prompt Design
Get Trained & Coached to Successfully Design for Behavior Change
Before
The Head of Design of OralCare at Philips trained his core team in Behavior Design with BJ Fogg, PhD and David Ngo because his team primarily focused on validating experiences (not behavior change)
After
Raymond and his team was coached by Behavior Delta in Snaptesting and applying Behavior Design to successfully design, beyond just experiences, but for behavior change.
The Problem
The Philips team, newly trained in Behavior Design, wanted to operationalize this new approach quickly with Behavior Design x Snaptesting experts and coaches because the team needed to design beyond validating experiences: the team needed to successfully design for behavior change.
Process
The Design team completed a Behavior Design Training led by experts BJ Fogg and David. They gained insights into behavior change principles and received weekly coaching sessions. They applied these techniques to their oral care product and mobile app, using Snaptesting and Async User Testing for feedback.
“BD supported in change management by helping with [...] working and thinking to go beyond validating experiences. I am grateful for Behavior Delta's deep experience in (snap)testing behavior design ideas, and even more, their remarkable ability to engage and coach innovation teams”
Raymond Wong
Head of Design, Philips Oral Healthcare
Insights &
Solution
Helped our designers and researchers grapple with new ways of working and thinking: helping them succeed in designing for behavior change.
Final Results
Unleashed Success
Helped designers and researchers succeed in designing for behavior change.
Behavior Delta could get the most out of each interaction with team by quickly grasping goals, context, knowledge gaps, and resistance…
New Team Operating System
After training his core team, Raymond helped integrate Behavior Design within his team.
Beyond Experience Validation
Raymond and his team focused on designing for behavior change (not only UX)
Success in Designing For Behavior Change
Immediately applying Behavior Design with expert coaching and support
