Service
Snaptesting, Behavior Driven User Experience Design (BX/UX)
Results after
Mobile Health & Wellness
Timeline
3 months
Prompt Design
Behavior Change
Market Fit and Validation
Bespoke, Personalized Behavior Engine Before Locking-in Design & Engineering
Before
Metagenics team was in a Conceptual Phase and Aspirations for a new mobile app strategy. They wanted to snaptest the psychology and collect behavior data to drive their UX flows and creation of behavior-based personas.
After
Metagenics team received prompt designs, behavior flows, and a behavior engine based on snaptest evidence that was based on early indicators of behavior change.
The Problem
Metagenics team wanted to test and get the core behavior engine validated before locking down design and code, Uncover the prompts that would yield consistent behavior change, Uncover behavior personas and connect them with personalized behavior/habit change path
Process
Snaptested a mobile behavior change experience without designing or coding, Uncovered prompts (language) that yielded engagement.
"Working with Behavior Delta allows us to learn in 3 months what would have taken us 9 months on our own. Their expertise in behavior design and passion for helping people were pivotal in driving our project forward. We collaborated well and our meetings were a weekly highlight.”
Dr. Melissa Blake, MD
Platform Lead, Digestive Health
"It was fun to work with David! He is professional and very structured and organized in his delivery. He is great at teaching and highlighting the use of behavior design and adapting it to different use cases.”
Noelle Patno, PhD
Chief Scientific Officer
Insights &
Solution
Collected behavior data for behavior engine, retention, adherence, and viral loop ideas, Delivered Behavior Engine Flow to inform design and development teams.
Final Results
Elevated Experience
What was initially projected to take nine months to comprehend and implement was astoundingly achieved in just three months.
This expedited grasp not only saved us time but also positioned us ahead of our anticipated milestones, highlighting the efficiency and effectiveness of our chosen methodology.
200% Faster Learning
Snaptested an onboarding flow with a new cohort, yielding behavior data that gave allowed VP of Product to make a high confidence decision for the product roadmap.
Unique Behavior Engine
Snaptested to uncover high potential core components and sequences of UX that led to early behavior change and engagement.
Emerging Behavior Based Personas
Using Snaptest Data (actual behavior change data), Client team had a foundation of behavior based personas.
